COMPANY INTEGRITY: Know how honest and of what moral values the company has. It should be transparent, meaning they should be able to answer any and all questions you have right up front. No hidden agendas. Also, know how unified it is. Does everyone work together or do they just send you out on your own? QUALITY OF THE PRODUCT: Are you going to use it for a week and then throw it away? How well does it stack up against similar products? Does it stand out from the rest? MARKETABILITY: How many people home based business opportunity can actually use this product and who would want it? Can you sell it globally? RETURN ON INVESTMENT: Take a look at the compensation plan. How many sales do you have to make to get your money back? How many do you need to replace your current income or Business Opportunity Review to reach your long term financial goals? THE SYSTEM: How is the product sold or marketed? Is there a website already in place or do you have to create your own? Find out what the conversion rates are on these websites they give you. It business opportunity in UK should not be less than 10%. What kind of training do they have? What does the training cover? Is it always taught by the same people or do they have industry leaders from other companies teach you how to market? INTERNET BASED: Make sure you dont have to deal with the hassle of stocking or shipping the product yourself. This is your home, not a warehouse. SUITABILITY: Possibly the most important category. Is owning your own business something you can REALLY commit to doing what it takes to be successful? This is not a hobby.